Australian Owned
Trusted since 1936
Heritage Craftsmanship Meets Modern Australian Living At Blowes Clothing, we appreciate brands that tell a story of quality. Founded in Melbourne, Avenel has evolved from a small factory into a leading designer of specialized headwear known for its durability and sun protection:
Premium Wool & Fur Felts: Experience the superior insulation of 100% Australian wool felt. Styles like the Bennett and Boone are often treated for water resistance and feature "crushable" designs, allowing them to spring back into shape after travel.
Sustainable Summer Styles: Stay cool with natural fibres including Madagascan raffia, Ecuadorian Toquilla palm, and eco-friendly hemp blends. These materials offer excellent ventilation while maintaining a high UPF50+ sun protection rating.
Classic & Contemporary Silhouettes: Our curated range includes traditional wide-brim outback hats, sophisticated fedora and city trilbys, and casual linen-blend flat caps for year-round versatility.
Durable Construction: Every Avenel hat is built to handle the elements, using locally sourced materials like Australian leather trims to ensure strength and comfort.
Avenel is an Australian-owned family company based in Victoria. While many of their specialty styles are still proudly Made in Australia using locally sourced materials, their broader range is designed in Australia and produced globally to access the world's finest artisanal materials.
To find your fit, use a soft tape measure around your head, approximately 12mm (1/2") above your ears and eyebrows where the hat would naturally sit. If you fall between sizes, we recommend choosing the larger size. Many Avenel styles also feature internal adjustable bands for a more customised fit.
Most of Avenel's wool and fur felt hats are naturally water-resistant, meaning they can handle light rain. Many specific models, such as the Boone, are further treated during manufacturing to be water-repellent. However, avoid soaking your hat, as this can affect the shape and finish.
For wool felt, use a soft-bristle brush regularly to remove dust, or gentle steam to lift grime and reshape the crown. Straw and paper braid hats should be wiped with a damp cloth and kept dry. For cotton or canvas styles, spot-clean with a mild detergent.
"Crushable" hats, like the Avenel Ziggy or Bennett, are designed to be packed flat or knocked about during travel without losing their original shape. They are the perfect companion for outback adventures and long days on the road.
You can explore our full collection online or visit any of our five Blowes Clothing stores across regional NSW. We are proud stockists with expert staff at our locations in Orange, Bathurst, Mudgee, Dubbo, and Wagga Wagga.
Trusted since 1936
R.M.Williams & Polo Ralph Lauren
Within 30 days of purchase
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Australia-wide over $150
Pickup locally in store