Heritage Craftsmanship Meets Modern Australian Living At Blowes Clothing, we appreciate brands that tell a story of quality. Founded in Melbourne, Avenel has evolved from a small factory into a leading designer of specialized headwear known for its durability and sun protection:
Premium Wool & Fur Felts: Experience the superior insulation of 100% Australian wool felt. Styles like the Bennett and Boone are often treated for water resistance and feature "crushable" designs, allowing them to spring back into shape after travel.
Sustainable Summer Styles: Stay cool with natural fibres including Madagascan raffia, Ecuadorian Toquilla palm, and eco-friendly hemp blends. These materials offer excellent ventilation while maintaining a high UPF50+ sun protection rating.
Classic & Contemporary Silhouettes: Our curated range includes traditional wide-brim outback hats, sophisticated fedora and city trilbys, and casual linen-blend flat caps for year-round versatility.
Durable Construction: Every Avenel hat is built to handle the elements, using locally sourced materials like Australian leather trims to ensure strength and comfort.